Branding & collateral for the legendary Australian Photographer & notoriously laid back gentleman, Tom Ross.
He’s a laid back gentleman with an honest approach to his medium. There’s no pretense and he appreciates the beauty and sincerity in awkwardness.
This is reflected in both the rotating colour palette which demonstrates a true and considered lack of grace, as well as the forthright, no-frills approach to typography and layout. The website is a response to the painfully white, neat and typographically delicate approach adopted by almost all photographer’s websites.
